SEO Strategy
Technical and commercial search strategy built around intake value and the gaps your competitors leave open. Campaign-specific analysis that ties search performance to case and client volume, not traffic for its own sake.
SEO & Digital PR Manager
Authority that earns attention in the outlets that matter.
I help law firms, legal marketing teams, and medical brands build search visibility and editorial presence that drives real intake, not vanity rankings.
What I Do
Search strategy and editorial PR for categories where trust drives the decision.
Digital PR & Link Building
Editorial outreach that earns genuine coverage under real bylines in real publications. Every placement is sourced, pitched, and earned, so the authority holds up over time.
Legal & Medical Campaigns
End-to-end planning for personal injury, mass tort, and medical-adjacent topics, where accuracy, sourcing, and editorial discipline are not optional.
Results
What the work delivers.
16 YearsIn SEO, digital PR, and content strategy across legal and medical niches
Editorial at ScaleCampaigns run from strategy through to placement in national, regional, and trade outlets
Mass Tort & Personal InjuryDeep experience in competitive categories where editorial credibility shapes intake
Strategy + ExecutionOne operator across audit, PR, content, and links, so nothing falls between agencies
Services
Senior support without the agency overhead.
SEO Audits
Where you're losing visibility and why. Search footprint, title and click-through gaps, and keyword analysis mapped to commercial intent.
Digital PR Campaigns
Editorial outreach under attorney or expert bylines. Outlet targeting, pitch writing, editor relationships, and clear reporting on what landed.
Link Building
Editorial links earned in competitive legal and medical categories. Relevance and authority over raw volume.
Content Strategy
Content built for editors and search at the same time, grounded in legal accuracy and the keywords that actually convert.
Fractional SEO Management
Senior oversight for firms and agencies that need strategy and execution without a full-time hire. Limited retainer basis.
About
Built for teams that need precision, not noise.
I'm Alisa Rusu. For 16 years I've worked in SEO, digital PR, and editorial outreach across legal and medical niches.
I run editorial campaigns that place expert-bylined content in national and trade publications, and I build the search strategy underneath it. The value is in the combination: I know what editors will publish, what search engines reward, and what a marketing lead needs to justify the spend internally.
Few people sit in all three of those at once. That's where I work.
I take on a small number of clients at a time. That's deliberate.
Contact
Tell me about your campaign.
For law firms, legal marketing agencies, and medical brands that want editorial authority built properly. Send a few lines about what you're working on and I'll get back to you.